Tuesday, March 20, 2012

National Oral Health Campaign Coming!

From the Illinois State Dental Society:

In mid-2012, the American Dental Association will launch a national campaign called“Healthy Mouths, Healthy Lives.” The campaign speaks to the ADA’s strategic goal of being the trusted resource for oral health information that will help people be good stewards of their own oral health. The purpose of the ad campaign as described to the Ad Council is to improve children’s oral health so they can develop into healthy, productive adults.

The Partnership for Healthy Mouths, Healthy Lives campaign will seek to provide education and raise awareness of parents and caregivers to their children’s oral health. Last year, the ADA joined up with 25 other dental organizations, and together they petitioned the Ad Council for a national oral health campaign. The threeyear campaign consists of public service ads targeting parents and caregivers and highlights the association between children’s oral health and disease prevention.